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Account-Based Marketing Inspires New Software, Strategies

December 11, 2017

Via: CRM Buyer

InsideView last week released InsideView Target with ABM, a tool for business-to-business companies that have implemented account-based marketing.

It is a fully redesigned version of InsideView Target, with the addition of ABM workflows and other enhancements, including the following capabilities:

  • Suppressing lists to created highly customized campaigns focused on increasing net new customers;.
  • Finding contacts from an uploaded list of companies; and.
  • Leveraging technologies used, along with compelling business events data, as targeting criteria for a list of specific companies..

“Previously, InsideView IDs were required to build a list of companies you wanted to select contacts for,” said Joe Andrews, VP of product and solution marketing at the company

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