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Why a ‘Personal’ Customer Experience Is Critical to Your Business’ Success

June 20, 2018

What do some of the world’s most popular and successful websites have in common? While Netflix, Amazon, Facebook and YouTube all have different business models, each one does one thing very well: personalization. If you’re a member of any one of these sites, the content that you personally see when you visit its homepage will be different from that other users see.

So, whether you’re perusing your newsfeed, product recommendations or suggestions as to what movie or video you should watch, you’ll have a personalized experience based on data the site has previously collected about you (or any user),to create a homepage unique to you that truly feels like your own.

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