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Your Data Is Biased, Here’s Why

October 17, 2017

Biased data can lead to bad decisions. Most business leaders aren’t aware of the problem just yet, but they need to be because they’re ultimately responsible.

Bias is everywhere, including in your data. A little skew here and there may be fine if the ramifications are minimal, but bias can negatively affect your company and its customers if left unchecked, so you should make an effort to understand how, where and why it happens.

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