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Can blockchain replace supermarkets? INS says yes, raises $43 million to prove it

January 16, 2018

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Imagine a world where consumers buy their groceries directly from manufacturers, cutting grocery stores and supermarkets completely out of the equation. That’s a future that blockchain startup INS wants to enable. And the company has just raised roughly $43 million (60,000 Ether) in a public token sale to make it happen.

INS says seven of the top-20 fast-moving consumer goods companies in the world have shown significant interest in the platform; it cites Unilever and Mars as two examples.

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