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How Retailers Are Reinventing Target Marketing with AI and Machine Learning

July 13, 2018

Via: ERP News

The glamorous dresses in front of me — the one festooned with bright fuchsia flowers really caught my eye — represented a completely new way retailers and designers can get closer to customers using artificial intelligence (AI) and machine learning.

“We wanted to show how companies can use SAP Customer Experience to engage with their customers throughout the buying journey,” said Hansen Lieu from SAP Customer Experience.

Always game for anything to do with shopping, I breezed through the demo.

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