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How to practice PLM extreme sales listening

September 6, 2017


First perceptions are even harder to overcome than most people had realized. Our first impression of a person, place or idea becomes our brain’s default perception. We can learn more things later, but our brain usually categorize it as an exception from the rule. Let say your first impression about software is bad, but then it improves.

It takes time to change and it is not always possible.

Here is the thing about product lifecycle management (PLM) – it is complex, expensive and highly risked IT project. Even things started to change, the value of PLM is becoming much clearer, ROI is improving and TCO is going down, most organizations are still getting it as an exception

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