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Why Integrated ERP and CRM Systems Are Key to SMB Growth

April 2, 2018

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By now, you’re probably familiar with the concept of ERP and CRM systems and what they can do for your business. But, did you know, that’s only half the story? If you’re using ERP and CRM systems that are separate from one another to run your business, you are making your job much more difficult than it needs to be and leaving yourself open to costly mistakes.

Maintaining two systems means that your important customer and financial data stays siloed, so getting a full picture of your customer interactions and how they affect your financial performance means reentering data multiple times and using time-consuming workarounds.

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