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How to Best Use Customer Data and Avoid Being Creepy

August 2, 2018

Via: ERP News

The customer buying journey has evolved from an end-to-end experience to a data-driven relationship. And a big part of that relationship is using customer data responsibly.

“If you think that consumers are generally indifferent about their privacy or personal data, ask your colleague or boss for the passcode to unlock his or her phone, Google account, or Facebook page,” The Hill stated last week. “We’re told it’s normal for someone to have access to our personal information, but it’s not.”

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